Logo design for Visul Luanei 's Center for Rescue and Rehabilitation of Wildlife in Bucharest (Centrul de Salvare si Reabilitare a Animalelor Salbatice). A highly specialized clinic helping injured wild animals in Romania since 2015, while also providing free consulting, educational programs, and long term rehabilitation for their wildlife patients.
Our key words were: endearing, compassionate, determined. So while the otter character was designed with adorable features in mind, we kept it balanced by the use of uppercase sans serif lettering, and the green veterinary cross. The only color used- a bright green - carries a double meaning, of wildlife and health.
